Overview As a Customer Strategy Analyst, you will build and sustain a scalable analytics framework to monitor customer performance across markets. You’ll translate data into actionable insights to guide strategic initiatives and drive value for insurance-related businesses. You’ll partner with global and local teams to align KPIs and reporting, supporting data-driven decisions that impact retention, cross-selling, and overall customer strategy. This role sits in the Customer Strategy & AI team, contributing to Santander’s customer-centric transformation. You’ll work with advanced analytics to shape how we measure and improve customer outcomes. Compensaciones / Ventajas * hybrid work model * Santander Open Academy learning access * competitive salary with bonuses * BeHealthy wellness programme * childcare support * employee discounts and diverse benefits Responsabilidades * Develop and maintain a robust analytics environment to monitor customer performance across geographies * Define and standardize KPIs,



metrics and methodologies for cross-country comparability * Design and enhance dashboards and reporting tools for clear visibility into customer performance * Track and analyze key KPIs (LTV, NPS, churn, base evolution, product holding) and flag deviations * Conduct deep-dive analyses to identify drivers, risks, and ROI of strategic initiatives * Segment customers to uncover insights and support hypothesis generation * Assess business impact of initiatives and support prioritization Requisitos principales * 3 years of professional experience in analytics within the insurance industry * Proven data analysis, KPI monitoring and performance management experience * Experience with large, complex datasets from multiple sources * Bachelor’s degree in a related field * Very high proficiency in English and Spanish * Proficiency in SQL and Excel; experience with data visualization tools (Power BI, Tableau) * Strong analytical and problem-solving abilities * Ability to tran

📌 Customer Strategy Analyst (Madrid)
🏢 Banco Santander
📍 Madrid