Overview As Senior Marketing Manager for the UK, you own and scale Factorial's UK go-to-market engine, translating market insights into a measurable pipeline and revenue impact. You will design an integrated, multi-channel demand generation strategy across paid media, CRM, ABM, events, content, partnerships, and offline activations, partnering with Sales, RevOps, and Product Marketing. You’ll identify high-potential ICPs, allocate budgets, and build repeatable, scalable programs that connect marketing to MRR. The role sits in the Global Expansion team and requires balancing strategy with hands-on execution in a fast-growing SaaS environment. You will represent Factorial externally and shape the UK市场?

Compensaciones / Ventajas

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Responsabilidades

Own the UK marketing and demand generation strategy aligned to pipeline, MRR, and revenue targets Develop and execute an integrated multi-channel plan (paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, offline) Create campaigns around priority ICPs, industries, accounts, products, and commercial priorities Collaborate with Sales and BDR teams to generate and accelerate qualified pipeline Lead UK events, webinars, and market activation strategy linked to broader campaigns Develop strategic partner marketing programs with UK partners to drive demand and pipeline Manage paid acquisition, lifecycle, nurture, and conversion programs Own UK marketing budget and vendor management Define and monitor KPIs (pipeline, MRR, conversion,



CAC, CPD/CPL, ROI, revenue contribution) Use data to optimize investment, identify scalable opportunities, and prune underperforming activities Build scalable processes, campaigns, and frameworks for long-term UK growth Represent Factorial externally at events, webinars, and industry forums Share UK market insights and learnings with the wider GTM organization

Requisitos principales

5+ years of marketing experience with deep UK market expertise, ideally in B2B SaaS/tech Proven track record owning UK marketing or demand generation Strong understanding of UK B2B landscape and GTM dynamics Experience delivering full-funnel, multi-channel demand generation Experience with paid media, CRM/lifecycle, inbound/outbound, ABM, events, webinars, content, partnerships, and offline marketing Budget management and experience with agencies/external partners Commercial mindset connecting marketing to pipeline, MRR, revenue, CAC, ROI Experience collaborating with Sales and BDRs to generate qualified pipeline Ability to translate data/market insights into strategic growth Excellent stakeholder management and communication; strong public speaking Native-level English or equivalent Strong understanding of B2B marketing tech stack; CRM/MA platforms like HubSpot or Salesforce; dashboards and attribution tools Experience with Google Ads, LinkedIn Ads, analytics, ABM, or related demand gen tech Stakeholder management Data-driven decision making Excellent communication and presentation HubSpot Salesforce CRM/marketing automation platforms

📌 UK Marketing Manager – Demand Generation & Growth (Barcelona)
🏢 Factorial Hr
📍 Barcelona