Overview In this senior FP&A; role, you’ll shape marketing spend strategy and ROI-driven forecasts for a fast-growing education marketplace. You’ll translate Growth and Brand plans into financial models and long-range budgets, influencing senior leadership with actionable insights. The position sits at the intersection of Growth, Brand Marketing, and Finance, offering exposure to general expansion and AI-enabled analytics. You’ll own the financial narrative, drive scenario planning, and help scale performance across markets. Compensaciones / Beneficios equity health insurance leave allowance relocation package Learning & Development budget time off for self-development Responsabilidades Build and maintain marketing–spend to acquisition/LTV models; deliver monthly/quarterly forecasts and variance narratives Evaluate incrementality, geo-lift tests, and media mix to optimize spend and understand halo effects and cannibalization Define investment framework, ROI thresholds, and spend guardrails for fast but disciplined Growth execution Size and assess new markets for geo expansion,



defining return thresholds and tracking performance Partner with Growth to translate analyses into recommendations for senior leaders; challenge and validate financial logic Leverage AI tools to accelerate analysis and model development Conduct sensitivity analyses and stress-test financial scenarios around macro shifts Requisitos principales 8+ years in marketing analytics, growth analytics, performance marketing, or Finance roles closely partnered with these functions Strong fluency in incrementality, CAC/LTV, retention curves, payback periods, geo testing, MMM, attribution, and channel efficiency Experience in a high-growth B2 C marketplace or subscription business Clear, concise communicator able to defend recommendations before executives Proven track record of influencing Growth teams and building scalable operational frameworks Proficiency with Looker, Snowflake/SQL, and advanced Sheets/Excel Experience applying AI tools to accelerate analysis and surface insights Proven financial modeling capability or strong analytical foundation Strategic thinking Executive communication Influence and stakeholder management Looker Snowflake/SQL Advanced Sheets/Excel

📌 Senior manager, strategic finance - b2c marketing (Barcelona)
🏢 Jobrapido
📍 Barcelona