We are looking for an Account Executive with advanced/native-level German to join an international company based in Barcelona , specialised in helping leading Food & Beverage and FMCG brands connect with consumers through innovative marketing and consumer engagement solutions.

The company operates across several European markets and works with both established and emerging brands.

As an Account Executive - German Market , you will be responsible for developing business in the German market, combining new business development with the management and growth of existing accounts .

You will own the full sales cycle, from identifying and approaching potential clients through to negotiation and closing, while also developing long-term relationships and identifying further business opportunities within existing accounts.

The role offers significant autonomy and direct exposure to FMCG brands and marketing decision-makers.

Key responsibilities

- Identify and prospect new brands and companies in the German market.
- Build and manage your own sales pipeline.
- Identify and engage with key decision-makers within target companies.
- Manage the full sales cycle, from prospecting and qualification through to proposal, negotiation and closing.
- Develop long-term relationships with existing clients and identify upselling and cross-selling opportunities.




- Understand clients' marketing objectives and recommend relevant solutions.
- Manage opportunities and activities through the CRM.
- Work closely with internal teams to ensure successful campaign delivery.
- Monitor market trends and identify new business opportunities.
- Attend relevant industry events, trade fairs and client meetings when required.

About you
- Native-level German and fluent English.
- Around 3-5 years of B2B sales experience , ideally in a role combining new business development and account management.
- Proven experience managing the full sales cycle .
- Comfortable with proactive prospecting and generating your own opportunities.
- Strong commercial and consultative selling skills.
- Excellent communication, negotiation and presentation skills.
- Results-oriented, proactive and comfortable working autonomously.
- Experience working with marketing, brand or commercial stakeholders.

A plus if you have
- Experience in FMCG, Food & Beverage or consumer brands .
- Background in marketing services, media, sampling, market research, influencer marketing or other B2B services.
- Experience selling to Brand Managers, Marketing Managers, Trade Marketing or similar profiles.
- Previous experience developing business in the German market from Spain.

📌 Account Executive - German Market (Barcelona)
🏢 Robert Walters
📍 Barcelona