An internationally recognized lifestyle and culture-driven brand is looking for a Head of Digital Brand & Content to lead its online presence, shape its digital identity, and drive audience growth across multiple markets.

This is a unique opportunity to join a fast-growing organization operating at the intersection of media, education, community, and experiences. The company has ambitious international expansion plans and a strong focus on creativity, cultural relevance, and brand building.

Reporting directly to senior leadership, you will define and execute the company's digital brand strategy, ensuring a consistent, differentiated, and high-impact presence across channels.

You will lead a multidisciplinary team of approximately 10 professionals across content, creative production, community management, and digital storytelling, transforming brand vision into a scalable and measurable digital ecosystem.

This position requires a rare combination of strategic thinking, creativity, operational excellence, and people leadership.

Digital Brand Strategy

- Define and lead the online brand strategy across international markets.
- Translate business and brand objectives into content and communication plans.
- Identify priority audiences, channels, formats, and content opportunities.
- Drive audience growth, engagement, and brand visibility.
- Build a scalable digital ecosystem aligned with long-term business goals.

Creative Leadership





- Develop innovative content and creative concepts.
- Ensure all digital communications are culturally relevant and aligned with brand positioning.
- Transform trends, insights, and audience behaviours into impactful campaigns.
- Continuously evolve the brand's digital expression while maintaining consistency.

Content Operations

- Lead content planning, production, publishing, and prioritisation.
- Establish efficient workflows and governance processes.
- Coordinate stakeholders across markets and departments.
- Ensure timely delivery of high-quality content across channels.

Team Management

- Manage and develop a multidisciplinary team of content and creative professionals.
- Set clear objectives, provide regular feedback, and drive accountability.
- Foster a high-performance culture focused on quality, collaboration, and continuous improvement.
- Mentor team members and support their professional growth.

Cross-Functional Collaboration

- Partner closely with Brand, Marketing, Growth, and Acquisition teams.
- Align brand-building initiatives with audience acquisition and business objectives.
- Ensure digital and offline brand experiences work cohesively.

Performance & Analytics

- Monitor audience growth, engagement, content performance, retention, and business impact.
- Use insights and data to drive continuous optimisation and decision-making.
- Build a culture where creativity and performance go hand in hand.

📌 Head of Digital Brand & Content (Barcelona)
🏢 Hays
📍 Barcelona