Overview As Global Head of Media Data at Puig, you will build and lead a centre of excellence across Paid, Owned and Earned media data to drive smarter investment decisions and scalable AI use cases. You will position media data as a strategic asset, partnering with Business, Tech and Data governance to ensure data quality and activation. You will define global strategy, governance, data products and end-to-end measurement frameworks, delivering measurable business impact. This role offers the opportunity to transform how media data informs strategy across markets and brands within an entrepreneurial, international culture.

Compensaciones / Beneficios

range of learning and development opportunities international company with opportunities to grow competitive compensation & benefits package

Responsabilidades

Define and lead the global Media Data strategy and roadmap Position media data as a strategic asset supporting business growth and transformation Build a long-term vision integrating measurement, consumer understanding and AI-driven use cases Lead end-to-end media measurement strategy including attribution frameworks and brand/performance measurement Oversee econometric and advanced analytics to quantify marketing impact and optimize investments Drive holistic cross-channel performance measurement Define and enforce general media data standards (tracking, tagging, taxonomy)



and KPI harmonization Ensure data quality, consistency, and scalability across markets/platforms Partner with Tech and Data Governance to build a robust ecosystem Structure media data into reusable data products and drive adoption across brands and markets Transform complex analyses into actionable business recommendations Build strong narratives linking media performance, consumer behavior and business outcomes Act as a trusted partner for senior stakeholders on media investment decisions Interface between Business, Media, Tech and external partners Collaborate with Global/Local Marketing, Agencies, Vendors and Data/Tech teams Lead the capability-building and development of advanced analytics, data product mindset and business translation of insights Create a culture of excellence, ownership and innovation

Requisitos principales

12+ years in media analytics, data, or digital performance roles Strong experience in advanced measurement (MMM, attribution, econometrics) Proven track record managing complex, cross-functional programs Experience leading teams and building data capabilities at scale Background in consumer goods, beauty, or luxury is a strong plus Strategic thinking Excellent communication and influencing skills Stakeholder management and collaboration GA4, tagging and media tracking Cross-channel measurement frameworks SQL / BigQuery

📌 Global Head of - Media Data (Barcelona)
🏢 Puig
📍 Barcelona