Overview
As Marketing CRM Automation Manager, you’ll design and run automated, personalized customer journeys across email, push, SMS, and in-app channels for The Knot Worldwide’s international brands. You’ll partner with CRM Strategy, Product, Analytics, and Marketing to craft data-driven programs that guide couples through the wedding planning journey. You’ll apply hands-on technical know-how in SFMC and/or Braze to scale CRM initiatives in a fast-paced, global environment. This role blends marketing instincts with technical execution to deliver meaningful customer experiences at scale.
Compensaciones / Beneficios
versátil vacation
generous parental leave
mental wellbeing support
physical health benefits
financial planning
hybrid work model
Responsabilidades
Build, launch, and optimize omnichannel customer journeys and automations (email, push, SMS, in-app) using Salesforce Marketing Cloud and/or Braze
Develop personalized, data-driven CRM programs including behavioral triggers and lifecycle journeys
Leverage Data Extensions, SQL,



and audience segmentation for precise targeting and personalization
Utilize HTML, AMPScript and/or Liquid to create and tailor CRM communications
Collaborate with CRM Strategy to design lifecycle campaigns and trigger-based programs
Design, execute, and analyze A/B tests to optimize campaign performance
Monitor performance across campaigns, channels, audiences, and segments and provide insights
Create and maintain reporting to measure effectiveness and support data-driven decisions
Work cross-functionally with Marketing, Brand Partnerships, Data Engineering, Martech, and CRM Operations on initiatives and launches
Serve as a subject matter expert for SFMC and/or Braze across multiple international markets
Requisitos principales
~3–5+ years in CRM marketing automation (building, testing, deploying campaigns)
~1–3+ years hands-on experience with Salesforce Marketing Cloud and/or Braze (Journey Builder, Automation Studio, Data Extensions, se

📌 Manager, Global CRM Marketing Automation (Barcelona)
🏢 Jobrapido
📍 Barcelona