Overview
In this role, you steer ABB’s Critical Power portfolio for large commercial and industrial segments, bridging product development and market success. You’ll work with cross-functional teams to implement marketing strategies and enable the sales force with training and product knowledge. The position sits in Electrification Smart Building, focusing on Data Centers, Renewables, Railway, and related applications. You’ll influence product positioning, demand, and market feedback to drive growth and impact.
Compensaciones / Ventajas
Comprehensive Insurance Coverage: life, accident, and travel assistance
Lunch Allowance / Cantine
Home Office Flexibility
Benefits Platform with exclusive deals
Learning & Training opportunities
Career Development and Open Job Market
Responsabilidades
Develop and execute marketing strategies to raise product awareness and sales
Conduct market research on target audiences, trends, and competition
Define and communicate product value propositions




Oversee order demand targets and implement sales and promotion plans
Analyze sales data and market feedback to adjust marketing strategies
Provide tools, training, and materials to the sales team
Support price positioning with local strategy and price variation analysis
Collaborate with sales and product teams to bridge development and market success
Requisitos principales
~2-5 years of experience in similar roles
~ Bachelor’s degree in Electricity or Electronics
~ Experience defining electrical/electronic projects and/or portfolio management
~ Strong communication, initiative, curiosity, and ability to manage multiple tasks
~ Fluent in English
~ customer-centric methodologies and marketing foundations in the electrical market

customer-centric mindset
initiative and leadership
curiosity
electrical/electronic project definition
product portfolio management
market research and competitive analysis

📌 Product Marketing Specialist (Barcelona)
🏢 Jobrapido
📍 Barcelona