- • Designed and developed data pipelines to integrate multiple customer touchpoints. • Established data governance and data quality processes.
- • Enabled accurate, reliable and actionable customer insights.
- • Supported product teams in requirements gathering and definition.
- • Aligned CDP capabilities with business objectives.
- • Enabled customer engagement and loyalty campaign use cases.
- • Supported personalized merchandising initiatives at store level.
- • Collaborated with cross-functional teams including IT, Marketing, Product and Retail Operations. • Ensured successful adoption and scalability of the platform.
Context
- • International project environment.
- • Strong communication and stakeholder management skills required.
- • End-to-end product lifecycle involvement across Customer, Loyalty and In-Store Micromerchandising domains.
- • English - Professional level - Mandatory. • French (Written) - Desired.
Project experience
- • Led the onboarding of a Customer Data Platform (CDP).
- • Designed and implemented data ingestion and integration flows.
- • Ensured a unified and consistent view of customer information across multiple sources. • Managed activities across the full product development lifecycle.
- • Covered Customer, Loyalty and In-Store Micromerchandising domains.
Project outcomes
- • Delivered a centralized and reliable source of customer data.
- • Enhanced personalization strategies across the organization.
- • Optimized loyalty programs and customer engagement initiatives. • Enabled data-driven decision making.
- • Improved accessibility and consistency of customer information.
WE OFFER:
- Full-time Freelance contract
- Rate: €240 per day + VAT (according to the experience provided)
- Long-Term Project
- Location: Spain – Hybrid (Madrid 1 day per week)
- Desired start date: ASAP
📌 LM-Perfil Business Analyst CDP (Madrid)
🏢 Aderen
📍 Madrid
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