The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.
The successful candidate will combine strategic thinking with hands-on execution and possess a strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology. They will also have strong stakeholder management skills with the ability to engage with senior managers. Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, tax compliance is required.
Website Management & Optimization Own, maintain, and continuously enhance the corporate website to ensure optimal performance, usability, and user experience
Coordinate website updates, content publishing, and technical improvements,
Ensure all website content reflects brand, product, and commercial objectives
Digital Demand Generation
Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives
Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives
Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system
Monitor lead quality, source attribution, and conversion performance
Analyze customer, prospect, and behavioral data to identify trends and opportunities
Generate actionable customer insights to support campaign planning and commercial decision-making
Monitor delivery, engagement, conversion, and performance metrics
Continuously optimize content, audience segmentation, and campaign effectiveness
Monitor keyword rankings, search performance, and competiti
📌 Web & Digital Manager (Accounting, Tax, Payroll & Legal services) (Madrid)
🏢 Auxadi
📍 Madrid