Overview
In this role, you will design and deliver go-to-market strategies for Vodafone Business Portfolio across SoHo and SME segments, collaborating with Product, Marketing, Sales Enablement and local operating companies. You will coordinate multi-market execution, develop launch campaigns, and create scalable demand-gen frameworks to accelerate revenue growth. You’ll translate market insights into actionable plans and measure performance to optimize ROI. This position offers a cross-market, matrix-based environment with strategic partners and local teams.
Responsabilidades
Design and implement overarching go-to-market strategies for SoHo and SME segments
Coordinate cross-market go-to-market plans with Vodafone operating companies
Develop and deliver sales launch campaigns to support acquisition and growth
Create demand-generation frameworks and repeatable activation materials for digital channels
Monitor commercial performance and propose acceleration plans
Translate commercial data into actionable insights to improve ROI
Collaborate with Product, Marketing, Brand,
Portfolio and segment teams
Partner with strategic technology partners for joint go-to-market initiatives
Foster an inclusive, high-performing team culture across the function
Measure success via revenue, total contract value and engagement metrics
Requisitos principales
Five years of relevant experience in digital, telecommunications, managed services, IT or SaaS
Balanced background across product/portfolio management, commercial management and marketing
Ability to develop and translate go-to-market strategies into execution plans
Proven ability to build productive relationships with strategic partners and internal stakeholders
Clear and effective communication, both verbally and in writing
Experience working in a complex, matrix-based organisation
Initiative, openness to innovation and focus on measurable commercial outcomes
Degree or postgraduate business qualification would be beneficial
Experience