o Development of integral, strategic communication concepts/plans based on internal strategies and objectives as well as product and market-specific information (product features, competitive analysis, customer personas, etc.)
-Creation and production:
o Timely creation of the communication materials planned as part of a communication concept/plan in collaboration with other departments.
o Creation of target group and channel-specific messages, statements, slogans and (advertising and editorial) texts o Creation of advertising and communication materials in collaboration with other departments.
o Creation in English, followed by translation by the translation department.
o Management of creation through coordination with Graphics, Video, DTP and Photography, Digital Marketing, Exhibition & Events, Global Campaign Management, Translation, etc.
o Compliance with the defined approval process.
·Execution and measurement:
o Timely execution of planned communication measures.
o Coordination with other departments (Digital Marketing, Exhibition & Events,
Global Campaign Management) regarding publication and performance measurement.
-Continuous updating of communication materials.
-Recognizing trends and developments within marketing communications
-Fulfilling the tasks of the Product Communications Manager as part of the Product Launch Process.
-Fulfilling the tasks within the Campaign Process.
-Preparing, giving (internal and external) and following up on marketing presentations in English.
-Coordination, management and cooperation with various market contacts (especially marketing managers of subsidiaries).
-Coordinating, managing and collaborating with external service providers (copywriters, editors, proofreaders, agencies, etc.).
-Implementation of and compliance with all MDR-relevant requirements.
-Implementation of and compliance with brand guidelines and communication architecture.
-Acts as a role model in accordance with the Corporate Values of the Ivoclar Group.