Abbott Infectious Disease is seeking a senior marketing professional to turn marketing into revenue for Binax NOW in South Europe. You will own segmentation, targeting, positioning, and demand generation, partnering with Medical Affairs, SSL and Sales to support sustainable growth. You will develop and execute the South Europe marketing strategy for Binax NOW and third-party products, identify growth opportunities through insights, and manage campaigns and events across Iberia and Italy.
📌 Regional Marketing Lead, Diagnostics (L'Hospitalet de Llobregat)
🏢 Abbott Laboratories
📍 L'Hospitalet de Llobregat
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