We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. As a category-defining company, we’re shaping what the future of learning looks like at global scale.Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at general scale, and building something that truly matters for millions of people, every day.Marketing is Preply's primary financial lever, and this Finance role sits at its core. Reporting to the Director of FP&A; and partnering closely with Preply's Growth team, you'll shape the frameworks we use to determine marketing spend and evaluate return on investment. This is a senior ownership role: you'll interpret analyses from our marketing analytics teams, evaluate current trends,



and translate strategic plans from Growth and Brand Marketing into near-term and long-term spend and user acquisition forecasts. You'll own the financial narrative, regularly presenting results and recommendations to senior executives, while analyzing key drivers, risks, and opportunities through comprehensive sensitivity analysis. Financial modeling & forecasting — Build and maintain models connecting marketing spend to acquisition, retention, and LTV; run scenario and sensitivity analyses for spend changes and macro shifts.Incrementality & efficiency — Partner with the marketing team to evaluate Preply's response curve, geo-lift test results, and media mix modeling. Investment framework & guardrails — Establish the decision rules, ROI thresholds, and spend limits that let the Growth team move fast within clear parameters.Geo expansion — Size new market opportunities, build the investment case, set the return

📌 Senior Manager, Strategic Finance (Barcelona)
🏢 Preply
📍 Barcelona