As a member of the Spanish & Portugal Marketing team, the primary functions of the Product Portfolio & Digital Marketing Manager role are to lead on the development, implementation and execution of marketing strategies and tactics for the Product and Digital portfolios. The product portfolio will include da Vinci systems, Advanced Technologies, Instruments and Accessories and Digital Solutions including Intuitive Hub, My Intuitive and SIMNOW.
You will be responsible for developing value messaging, KOL development and scaling the success of existing and newly launched products while accelerating the adoption of Intuitive’s product and digital portfolios across the UK and Ireland. This position will work collaboratively with Iberia and EU marketing, sales and ecosystem functions to drive utilization in targeted procedures for both portfolios.
You will have excellent communication and stakeholder management skills that will drive a collaborative and adaptable approach across business functions to execute on the commercial strategies.
Roles and Responsibilities:
- Build and leverage product management skillsets to manage the existing da Vinci Systems, Advanced Technology, I&A; and Digital portfolios.
- Create go-to-market strategies for new products within multiple surgical specialties through close collaboration with the Clinical Marketing, Sales leadership and Training teams on launch strategies and tactics to increase utilization.
- Integrate the digital portfolio into the commercial teams, to drive awareness and adoption of the entire Intuitive Ecosystem in alignment with business goals.
- Engage key customers to create and develop reference centers to accelerate technology adoption and utilization of da Vinci systems, Advanced Technologies and Digital solutions.
- Create clinical and economic reference stories (QTIs) and marketing collateral that articulates the value proposition associated with Intuitive’s technolo
📌 Future opportunity (Madrid)
🏢 Intuitive
📍 Madrid
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