As Senior CRM Manager, you will own CRM end-to-end for Lingokids, shaping personalized communications across email, push, and in-app messaging at a integral scale. You’ll lead automation, AI-driven personalization, and cross-functional collaboration to drive onboarding, conversion, retention, and win-back. This role combines product, data, and design to continuously improve lifecycle programs and deliver measurable impact. You’ll work with Braze and AI tooling to scale creative and copy while upholding privacy and quality standards.
Remote-friendly
Home office setup allowance
Health insurance
Design self-optimising lifecycle automation for onboarding, conversion, retention, and win-back
Leverage BrazeAI intelligence and predictive suites to optimize timing, channel, and content
Collaborate with Data to improve signals (event design, model outputs, audience syncs, reporting)
Own quality and governance (copy, rendering, links, deliverability, consent/privacy)
Report CRM impact on conversion/retention with actionable insights for non-CRM stakeholders




Stay current with best practices in lifecycle marketing and AI-assisted CRM
5+ years in CRM, lifecycle, or marketing automation with hands-on ownership of a marketing automation platform (Braze)
~ Deep hands-on experience with Braze (Canvas, Liquid, connected content, API campaigns, catalogs)
~ Demonstrated automation/AI in CRM (predictive audiences, AI-generated content/variants, automated localisation/QAs, self-optimising journeys, LLM-based workflows)
~ Strong data skills: write SQL, design events, critique model outputs
~ Experience with warehouse-driven CRM (Databricks, Hightouch or similar) is a plus
~ Working knowledge of HTML/CSS for email and fluency with APIs, SDKs, and integrations
~ Genuine test-and-learn mindset; Fluent in English; strong asynchronous communication for a fully remote team

data-driven decision making
Braze (Canvas, Liquid, connected content)
SQL
HTML/CSS for emails

📌 Senior CRM Manager (Madrid)
🏢 Jobrapido
📍 Madrid