Barcelona (Hybrid) · Type: Full-time Get to know us Started in 2016, Frekuent is now the all-in-one payment and loyalty platform for unattended environments — 500+ clients, 100M+ transactions a year, 2.5M+ users across Spain, France, Italy, Portugal, and Singapore. With 100M+ transactions a year and 2.5M+ users, the Frekuent ecosystem is also a media channel — and our Retail Media team is turning that reach into value for advertisers, partners, and Frekuent itself. It's a seat with real influence: what you learn from every campaign will shape the products and commercial model of Retail Media at Frekuent.

Own Retail

Media campaigns end to end — briefing, setup, trafficking, pacing, and wrap-up — for endemic and non-endemic advertisers, plus Frekuent's own self-promotions. Act as the day-to-day commercial contact for advertisers, agencies, and partners: align on objectives up front, keep them informed, and flag risks early. Track delivery and KPIs daily and optimize targeting, creative, and placements so campaigns land on time and on budget.

Turn campaign data into clear post-campaign reports and actionable insights — and spot renewal and upsell opportunities in them. Work with Product, Operations, Tech, and Business to shape new ad formats, monetization features, and inventory packages based on what clients actually need. Support the commercial team with media plans, proposals, and pricing inputs as we consolidate Retail Media in the advertising market.

Keep an eye on Retail Media and DOOH trends and bring the ideas worth testing back to the team. 5+ years managing digital or programmatic media campaigns end to end, at an agency, publisher, retailer, ad-tech company, or advertiser. ~ Hands-on experience with ad servers and DSPs/SSPs, including deal setups such as PMP and programmatic guaranteed. ~ Solid analytical skills:



comfortable with dashboards, spreadsheets, and media metrics to explain what worked, what didn't, and why. ~ A client-facing, commercial mindset — you manage expectations, handle tough conversations, and grow relationships over time. ~ A track record of running several campaigns in parallel without letting deadlines or quality slip. ~ Ownership of outcomes: you take accountability, treat feedback as fuel, and propose bold ideas backed by data. ~ Fluent English & Spanish, with excellent written and verbal communication. Have worked with DOOH, in-store screens, or Retail Media Networks. Have run closed-loop measurement, linking media exposure to sales or transaction data.

Know the media landscape from more than one side — agency, publisher, retailer, or advertiser. Have packaged and priced ad inventory or built media kits. Use AI tools day to day to speed up reporting, analysis, or campaign ops.

Speak another language from our markets (French, Italian, or Portuguese). A hybrid model that works – Enjoy the energy of our office 3 days a week and the flexibility of working remotely the other 2. ~ Meal vouchers – Enjoy a monthly support of meal vouchers to make your workdays tastier. ~ Health & wellness – private health insurance and discounted gym memberships to keep both body and mind in top shape. ~ Learning & development – English classes and role-specific training, because your growth is part of our journey. ~23 days of paid time off – plus local holidays, because great ideas need space to rest. ~ Regular afterwork & teambuilding events – activities to relax, connect, and strengthen team bonds. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Frekuent's Privacy Policy.

📌 Senior Planning Specialist (Cataluña)
🏢 Frekuent
📍 Cataluña