Overview In this role you will lead the modernization of OPSWAT's marketing operations, partnering with the AI engineer to design and ship internal tools and automations. You'll own the marketing engine, ensure data integrity, and drive faster, smarter demand-to-pipeline conversion. You'll teach and enable the team to adopt AI-enabled workflows at scale. This is a hands-on leadership role with measurable impact on growth and governance.
Responsabilidades
Own Hub Spot administration: architecture, workflows, lifecycle stages, integrations, scoring models, nurturing and reporting Manage full-stack integrations (Hub Spot, Sales Loft, 6sense, Zoom Info, , Sugar CRM; Salesforce experience accepted) Lead routing, lifecycle nurtures, campaign execution with reliable data delivery Own martech budget, vendor relationships, and build-vs-buy-vs-automate decisions Partner with AI engineer to design and ship internal marketing tools and AI-assisted workflows Platform health: monitoring, alerting, change management,



release cadences Translate business requirements into technical configurations and enhancements; maintain GDPR and CAN-SPAM compliance Lead management and pipeline: capture, enrichment, deduplication, scoring, routing, and SLA monitoring from first touch to opportunity Funnel performance: growth experiments, performance analysis, and actionable optimization recommendations Lead AI adoption: pilot AI features, reduce manual tasks, document playbooks Turn data into direction: dashboards and executive reporting with a single source of truth Requisitos principales 7–10+ years of B2 B marketing operations experience Deep Hub Spot admin expertise with complex workflows, APIs, lifecycle architecture, scoring, reporting Experience with sales engagement platforms (Sales Loft preferred) and CRMs (Salesforce accepted; Sugar CRM a plus) Hands-on ABM and intent platforms experience (6sense strongly preferred) Experience with data enrichment and prospecting tools (Zoom Info or equi

📌 Director of marketing operations (Amer)
🏢 Jobrapido
📍 Amer