With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. This role is part of Alcon's Commercial & General Management function, a team that oversees the company's commercial strategies to ensure operational efficiency and support strategic decision making as we transform the eye care industry. ¿Posee las habilidades y la experiencia adecuadas para este puesto?

The Europe

Director, Sales & Marketing - Valeda is accountable for defining and executing the European commercial strategy for Valeda. The role leads the regional sales and activation organization, drives disciplined country execution and works across the matrix to accelerate adoption, recurring treatment utilization and sustainable business growth. The leader will connect sales, field activation, inside sales, marketing ( including DTP) and market access into one integrated commercial engine.

Lead, coach and align the European Valeda commercial organization against clear priorities, targets and execution standards.

- Review business performance, pipeline, forecast, installed-base productivity, treatment utilization and country action plans.
- Partner with IMG Marketing to translate regional strategy into practical country plans, campaigns, congress activities and customer activation.
- Collaborate with Market Access in selected priority countries to support access pathways and build plans for future reimbursement or funding opportunities.
- European commercial strategy & performanceDevelop and execute the European sales and marketing strategy for Valeda, aligned with regional business priorities. Lead annual operating plans, budgeting, forecasting, territory design, resource allocation and business reviews. Identify growth opportunities, performance gaps and corrective actions by country, cluster and customer segment.



Bring strong commercial and financial discipline; People leadership & organization developmentLead a geographically dispersed organization of 15+ colleagues, including Valeda Sales, Hunter roles, Clinic Activation Managers and Inside Sales. Create a high-performance culture grounded in customer impact, accountability, collaboration, inclusion and speed of execution. Set clear role expectations and ensure effective handoffs between lead generation, account acquisition, installation and post-install activation. Manage performance fairly and consistently, recognizing strong contribution and addressing execution gaps promptly. Sales leadership & customer engagementLead market prioritization, strategic-account development and acquisition of new Valeda customers. Ensure strong commercial handover to Clinic Activation Managers so each installed device has an actionable utilization plan. Build senior relationships with key opinion leaders, clinic owners, administrators, strategic groups and relevant external stakeholders.

Represent

Valeda at major European congresses, customer engagements and leadership forums. Marketing collaboration & country executionAct as the principal commercial partner to the IMG Marketing team for Valeda in Europe. Contribute commercial insight to the creation of European positioning, campaigns, congress plans, demand-generation programs and sales-enablement materials.

Lead execution of approved marketing plans in the countries, adapting activation to local priorities and requirements. Ensure strong alignment among IMG Marketing, country marketing, field teams, Medical Affairs and other internal stakeholders.



Monitor execution quality and campaign impact, using insights to improve future plans.

Market access & future readinessCollaborate with Market Access teams in selected priority countries to support access strategies and implementation plans. Provide customer, market and commercial insights that strengthen local value propositions and access planning. Ensure coordination with Medical Affairs, Legal and Compliance as required.

Business excellence, governance & complianceDrive forecast accuracy, CRM discipline, pipeline transparency and timely performance reporting. Optimize investment and resource deployment to improve commercial productivity and sustainable profitability. Ensure all activities comply with Alcon policies, quality standards, industry codes and applicable legal and regulatory requirements.

Bachelor's degree in business, marketing, life sciences, healthcare or a related discipline; A minimum of 10 years of progressive experience in the medical device industry. Proven record of building commercial strategy and converting it into strong in-market execution and measurable growth. Fluency in English and at least two additional European languages.

Outstanding commercial acumen, strategic thinking, communication, influencing and stakeholder-management skills. Willingness and ability to travel up to 70%+, especially during peak congress and budget-planning periods. Preferred experienceP&L; management, including budgeting, investment prioritization and profitability management.

Working with regional or general marketing teams on country-level campaign execution. Exposure to European market access, reimbursement, health economics or alternative funding pathways. Leading a mixed commercial organization that includes field sales, activation or practice-development roles and inside sales.

Barcelona, SpainType: Full time

📌 Valeda Sales And Marketing Director Europe (Cataluña)
🏢 Alcon Pharma
📍 Cataluña