Overview Are you interested in joining a dynamic and international team of professionals to transform education? IE University'sCenter for Health & Well-being is looking for anAssociate Director, Marketing &Communications; to join its team!The Center for Health & Well-beingadvancesaholistic,evidence-basedapproachtohelpingindividualsandcommunitiesthrive. Throughacademicprograms,partnerships,research, andcommunityengagement,the Centerpromoteswell-being,resilience,purpose, andsustainableperformanceacrossthe IEecosystemandbeyond. The Centerplaysanimportantrole insupportingstudentdevelopment,fosteringa cultureofwell-being, andcontributingto IEUniversity'sbroadermissionofdevelopingresponsible, human-centeredleaderscapableofcreatingpositiveimpact. Position Overview Reportingtothe Academic Director,the Associate Directorof Marketing &Communicationswillleadthe; Center'smarketing,communications, andpositioningstrategytostrengthenvisibility,engagement, andimpact. Thisrole combinesstrategicmarketing,branddevelopment,stakeholderengagement,communications,peopleleadership, and performancemeasurementtosupportthe Center'sgrowthandinfluencewithin IE andglobally. The Associate Directorwillworkcloselywiththe Student Education&Experiencevertical;, IE Marketing and Communications, aswellasotherkeystakeholdersacrosstheuniversity toensurealignmentofmessaging,campaigns,engagementstrategies, andinstitutionalpriorities. The rolerequiresaholisticperspectiveonthestudentandcommunityexperience,positioningthe Center'sinitiativeswithinthebroader IEecosystemtomaximizeimpact,strengthencollaboration, andcreatea cohesiveexperienceacrossstudents, faculty, staff, alumni, andpartners. Whilesupportedbyinternsandotherresources,thispositionisexpectedtofocusprimarilyonstrategicplanning,ecosystemengagement,alignmentwithinstitutionalstrategy,stakeholdermanagement, andimpactgeneration. Why IE University? Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success;

it is a catalyst for personal transformation and meaningful impact. At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. Our mission We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world. Our Purpose To foster positive change. Values Cultivate the humanistic approach.



Empower your entrepreneurial spirit Cherish the diversity of people, mind, and experience Drive innovation with a proactive mindset We are looking for a person to join a full-time position inMadrid - IE Tower. Responsibilities Your role as a XXXX will involve: Strategic Marketing &Positioning; Developandexecuteanintegratedmarketing andcommunicationsstrategyalignedwiththegreaterinstitutionalstrategyandthe Center'smission,strategicobjectives, andinstitutionalpriorities. Strengthenthe Center’sbrand,visibility, andthoughtleadershipacrossinternalandexternalaudiences,specificallyelevating IE’srelevancein humancapacityeducationandexperience Ensurethe Center'smarketing andcommunicationseffortssupportbroaderstudentengagement,community-building, andinstitutionalobjectives. Identifyopportunitiestoexpandreach,engagement,partnerships, andstrategicinfluence. Translateacademic,research, andwell-beingcontentintocompelling,accessible, andimpactfulcommunications. Identifyopportunitiestointegratethe Center'sinitiativesintowiderinstitutionalcampaigns,experiences, andstrategicinitiatives. Marketing, Communications&Engagement; Lead marketingcampaignsandcommunicationinitiativesthatincreaseawareness,participation, andimpact. Overseecontentdevelopmentacrosswebsites, digitalchannels,newsletters, social media,reports,presentations,events, andpromotionalmaterials. Collaboratecloselywith IE Marketing &Communicationsteamstomaximizevisibility;,consistency, andinstitutionalalignment. Coordinatewith Student Education&Experienceandotherkeydepartmentstoensureacoherentandintegratedapproachtostudent-facingcommunicationsandengagement.; Developcommunicationplansthatcontributetoaseamlessexperienceacrossthestudent,faculty, staff,alumni, andpartnerjourney. Supportthepromotionofacademicprograms,events,researchinitiatives,partnerships, andcommunityactivities. Stakeholder&Community; Development Buildandmaintainstrongrelationshipsacross IE andwithexternalstakeholderstostrengthencollaboration,participation, andengagement. Fostergreaterintegrationofthe Centeracrossschools,departments, centers,student-facingunits,alumnirelations, andcorporatepartners. Serve as aconnectoracrossthe IEecosystem,identifyingopportunitiesforcollaboration,amplification, andsharedvaluecreation. Supportcross-functionalinitiativesthatstrengthencommunityengagement,belonging,well-being, andstudentsuccess. Representandadvocateforthe Center'smissionandinitiativesbothinternallyandexternally. Operations& Project Management Developsystems,processes,



andframeworksthatimprovecoordination,efficiency,scalability, andexecution. Managecommunicationcalendars,campaigns,projects,vendors, agencies, andexternalpartners. Supportbudgetplanning,monitoring, andresourcemanagementrelatedtomarketing andcommunicationsactivities. Establishworkflowsandgovernancemechanismsthatfacilitatecollaborationacrossstakeholdersand reduceduplicationofeffort. People Leadership Lead, coach, anddevelopmarketing andcommunicationsteammembers,interns, andcontributors. Foster ahigh-performing,collaborative, andwell-being-centeredteamculture. Setpriorities,objectives, and performanceexpectationsalignedwiththe Center'sstrategicgoals. Supporttalentdevelopment,resourceallocation, andeffectiveteamexecution. Analytics&Impact; Define andtrack KPIsrelatedtovisibility,engagement,participation,partnerships, andimpact. Developdashboardsandreportingmechanismstoinformstrategicdecision-making. Measuretheeffectivenessofcampaigns,initiatives, andstakeholderengagementefforts. Use data,insights, andstakeholderfeedbacktocontinuouslyimproveperformance andmaximizeimpact. Qualifications To thrive in this role, you should possess the following qualifications: Education&Experience; Master'sdegreein Marketing, Communications, Business, Public Relations, Strategic Communications,orarelatedfield. 4-6 yearsofrelevantexperiencein marketing,communications,brandmanagement,stakeholderengagement,communitybuilding,orrelatedareas. Experiencedevelopingstrategicmarketing andcommunicationplansandmanagingcomplex,cross-functionalprojects. Experiencewithinhighereducation,foundations,researchinstitutions, socialimpactorganizations,orpurpose-drivenenvironmentsishighlydesirable. Skills Strategicthinkingwithstrongexecutioncapabilities. Excellentwrittenand verbalcommunicationskillsin English;

Spanishishighlydesirable. Strongstakeholdermanagement,relationship-building, andinfluencingskills. Abilitytonavigatecomplexorganizationalenvironmentsandbuildalignmentacrossdiversegroups. Strongprojectmanagementandorganizationalskills. Data-drivendecision-makingandanalyticalcapabilities. Experiencewithdigital marketing,contentstrategy,communicationplatforms, andengagementanalytics. Collaborative, proactive,entrepreneurial, andsolutions-orientedmindset. Passion forwell-being, humandevelopment,education, and positive socialimpact. Unleash your full potential and make an impact. The next move is yours!If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team atIE University. At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of gender, sexual orientation, religion, age, ethnic origin, or disability bias throughout the entire selection process. #J-18808-Ljbffr

📌 Associate Director, Marketing & Communications - Centre For Health & Well-Being (Madrid)
🏢 Irish Examiner
📍 Madrid