At OLX, Design is more than aesthetics, it’s how millions of people build trust, discover opportunities, and connect with their communitiesAs Principal Brand Designer, you’ll shape how OLX and its portfolio of brands are experienced across every customer touchpointReporting to the Director of Product Design, you’ll define the visual principles, creative systems, and brand standards that unite a diverse portfolio while allowing each brand to express its unique identityThis is a highly strategic, hands‑on individual contributor role for someone who combines exceptional craft with systems thinking, influences through expertise, and embraces AI as a catalyst for creativity, consistency, and scaleWorking in close partnership with Marketing, Brand Strategy, Product Design, Communications, Employer Brand and regional teams, you’ll translate business strategy, customer insights and brand positioning into cohesive creative systems that strengthen brand equity, build customer trust and accelerate high‑quality execution across the organisationYou’ll establish the creative vision and quality bar for brand design, while building the frameworks, governance and tools that enable teams worldwide to create distinctive, consistent and impactful brand experiencesDefine the future of OLX’s Group’s brand ecosystem:Partnering with the Director of Product Design, Marketing and Brand Strategy, you’ll evolve the visual identity and creative direction across OLX Group and its portfolio of brandsYou’ll ensure our brands feel connected where they should, distinctive where they need to be, and consistently recognisable across every customer touchpointGroup-wide brand identity systems and visual standardsBrand visual identity governance, quality assurance and design principlesMulti‑brand design systems and asset librariesCreative direction across digital, physical and experiential touchpoints related to brand design (excludes advertising)Long‑term evolution of OLX Group’s visual identity and assetsBuild scalable creative systems powered by AI:You’ll help define how AI enhances brand design across OLX Group by developing AI‑ready design systems, prompt libraries, reusable templates, automation workflows and governance that empower teams to produce high‑quality work consistently and efficientlyRather than replacing creativity, you’ll ensure AI amplifies craftsmanship, accelerates production and strengthens consistency while maintaining the integrity of every brandYou’ll also stay ahead of emerging technologies, identifying opportunities where AI can improve creative workflows, collaboration and design quality across the organisationRaise the creative standard across OLX Group:As the most senior brand design practitioner,



you’ll establish the benchmark for the application of brand design across product launches, executive communications, presentations, employer branding, events, web experiences and marketing initiativesYou’ll provide creative direction, thoughtful critique and hands‑on design leadership, ensuring every expression of the brand reflects exceptional craft, clarity and purposeTranslate strategy into brand experiences:You’ll partner closely with Marketing and Brand Strategy from the earliest stages of initiatives, transforming customer insights, research and business priorities into compelling visual systems and brand experiencesYou’ll contribute strategic thinking—not simply execute briefs, helping teams solve complex business challenges through design that strengthens trust, recognition and long‑term brand valueDrive adoption and influence across the organisation:Creating great systems is only part of the role, you’ll ensure they’re embracedYou’ll build documentation, enablement programmes, design resources and governance models that help global and regional teams confidently apply OLX Group’s brand standardsYou’ll influence senior stakeholders across Product, Marketing and Executive Leadership, aligning teams around a shared creative vision and ensuring design has a meaningful voice in strategic decision‑makingMentor and elevate the craft:As a Principal Designer, your influence extends well beyond your own workYou’ll coach designers through critique, mentoring and collaboration, fostering a culture of craftsmanship, systems thinking and continuous improvementWhile this isn’t a people management role, you’ll be recognised as a trusted design leader whose expertise elevates the entire organisationWhy join OLX:OLX operates some of the world’s most recognised online marketplaces, connecting millions of people every day to buy, sell, find jobs, discover homes, and build businessesAs our Principal Brand Designer, you’ll have a unique opportunity to shape the future of multiple general brands while defining how AI and design systems work together to create consistent, high‑quality brand experiences at scaleThis role offers the chance to influence design beyond individual projects to build the frameworks, standards,



and creative vision that will guide OLX’s brands for years to comeIf you’re excited by solving complex brand challenges, setting the highest creative standards, and pioneering the future of AI‑enabled design, we’d love to hear from youBenefitsRange of development programs and resources designed to help you thrive in a way that suits youUnlimited therapy and coaching sessions through our BetterUp partnership‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)Quarterly engagement surveysHybrid working set‑up (differs for each role)We’re looking for a strategic design leader with exceptional craft, systems thinking and a passion for building brands that scale globallyYou can translate those insights into scalable workflows that improve quality, speed, experimentation and consistency across teamsYou build frameworks, governance models, templates and design systems that enable organisations to produce consistently exceptional work. You know that the best design creates lasting capability, not just individual deliverablesYou’re comfortable partnering with Marketing, Brand Strategy and executive stakeholders, translating positioning, customer insights and business objectives into creative systems that deliver measurable business impactYou already incorporate AI into your creative practice and understand where emerging technologies create value, and where human judgement remains essentialYour portfolio demonstrates outstanding work across visual identity, typography, layout, storytelling, motion and digital experiences. You understand how to create memorable brands—and how to evolve and steward them over timeYou create brands that people trust:You think in systems:You bring strategy to life through Design:You’re fluent in AI-enabled Design:You communicate with clarity, build trusted relationships and bring people together around a shared creative vision. You’re equally comfortable presenting to executives, collaborating with marketers or mentoring fellow designersYou influence without authority:10+ years of experience in brand design, or visual designExperience building or contributing to enterprise design systemsExperience building or evolving brands at scale across multiple products or marketsExperience with motion design, storytelling, and digital brand experiencesOutstanding communication, presentation, and stakeholder management skillsDeep familiarity with AI-powered creative tools and workflowsExpertise in Figma and/or Adobe Creative SuiteOLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply.
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📌 Principal Brand Designer (Barcelona)
🏢 Olx Group
📍 Barcelona