An internationally recognized lifestyle and culture-driven brand is looking for a
Head of Digital Brand & Content
to lead its online presence, shape its digital identity, and drive audience growth across multiple markets.

This is a unique opportunity to join a fast-growing organization operating at the intersection of media, education, community, and experiences. The company has ambitious international expansion plans and a strong focus on creativity, cultural relevance, and brand building.

Reporting directly to senior leadership, you will define and execute the company's digital brand strategy, ensuring a consistent, differentiated, and high-impact presence across channels.

You will lead a multidisciplinary team of approximately 10 professionals across content, creative production, community management, and digital storytelling, transforming brand vision into a scalable and measurable digital ecosystem.

This position requires a rare combination of strategic thinking, creativity, operational excellence, and people leadership.

Digital Brand Strategy




- Define and lead the online brand strategy across international markets.
- Translate business and brand objectives into content and communication plans.
- Identify priority audiences, channels, formats, and content opportunities.
- Drive audience growth, engagement, and brand visibility.
- Build a scalable digital ecosystem aligned with long-term business goals.

Creative Leadership
- Develop innovative content and creative concepts.
- Ensure all digital communications are culturally relevant and aligned with brand positioning.
- Transform trends, insights, and audience behaviours into impactful campaigns.
- Continuously evolve the brand's digital expression while maintaining consistency.

Content Operations
- Lead content planning, production, publishing, and prioritisation.
- Establish efficient workflows and governance processes.
- Coordinate stakeholders across markets and departments.
- Ensure timely delivery o

📌 Head of Digital Brand (Barcelona)
🏢 Hays
📍 Barcelona