Office Print Marketing Segment Strategy Lead

Description -

Job description

As the world's #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. HP's Office Print Solutions division is evolving, growing beyond hardware into a broader portfolio of secure, connected, and workflow solutions that help businesses work more effectively - and we're looking for a Marketing Segment Strategy Lead to help shape where and how we win.

In this role, you'll define the marketing strategy for a priority Office Print segment, translating business ambition, market dynamics, customer needs, and industry trends into a clear growth strategy. You'll identify the highest-value growth opportunities, define the audiences and customer needs that matter most, and establish where HP should play and how we should win.

You'll connect strategy to activation - developing the strategic marketing brief, setting the customer journey and success metrics, and orchestrating cross-functional teams across media, communications, hp.com, channel, and creative.



You'll provide the strategic direction and clarity that enables teams to execute consistently while allowing markets and functional teams to bring the strategy to life.

How You'll Make an Impact

Segment Strategy & Growth

· Define the segment strategy: translate business priorities, industry insights, market trajectory, analyst perspectives, TAM, and competitive dynamics into a clear view of where to play and how to win.

· Identify growth opportunities: assess customer, category, portfolio, and market opportunities and prioritize the areas with the greatest potential to accelerate segment growth.

· Define the marketing job to be done: establish the role marketing needs to play in the segment, including the audience, business objective, customer challenge, and desired behavior or outcome.

· Build the strategic marketing brief: turn the segment strategy into a clear, actionable brief that ali

📌 Office Print Marketing Segment Strategy Lead (San Cugat del Vallés)
🏢 HP
📍 San Cugat del Vallés