At Factorial, we're looking for a senior Marketing Manager to own and scale our UK go-to-market engine.
You'll own the UK marketing and demand generation strategy across the full funnel, from awareness and acquisition to pipeline, conversion, and revenue growth.
This is a commercial marketing role, not a channel-specific position. You'll identify growth opportunities, define where we should invest, manage budgets, and build scalable programs that connect marketing activity directly to pipeline, MRR, and revenue.
You'll work across online and offline channels, including paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and brand activations. You'll collaborate closely with Sales, BDRs, Partnerships, RevOps, Product Marketing, Growth, and other Marketing teams to build a connected UK growth engine.
We're looking for a senior, commercially minded marketer with deep UK market experience who can move comfortably between strategy and execution, make data-driven investment decisions, and build repeatable solutions that scale.
About the team ðOur General Expansion team is responsible for building and scaling Factorial's presence across international markets.
As part of the UK Marketing & Demand Generation team, you'll work closely with Sales, Partnerships, RevOps, Product Marketing, CRM, Paid, Content, Events, and other Marketing teams. You'll have significant ownership over the UK market strategy, with the autonomy to identify opportunities, define priorities, allocate budget, test new channels, and scale the initiatives that generate the strongest commercial impact. What you'll do ðOwn the UK marketing and demand generation strategy, aligned with pipeline, MRR, and revenue targets.
Build and execute an integrated multi-channel marketing plan across paid, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.




Develop campaigns around priority ICP segments, industries, accounts, products, and commercial priorities.
Work closely with Sales and BDR teams to generate and accelerate qualified pipeline.
Own the UK events, webinars, and market activation strategy, connecting activities to broader commercial campaigns.
Develop strategic partner marketing programs with UK partners to generate demand and pipeline.
Own and manage the UK marketing budget, including investment decisions and external agencies/vendors.
Use performance data to optimize investment, identify scalable opportunities, and stop activities that are not generating sufficient commercial impact. Represent Factorial externally through events, webinars, panels, partner sessions, and industry forums.
ðMust-have5+ years of marketing experience, with significant experience specifically in the UK market, ideally in B2B SaaS, technology, or another high-growth environment. Proven experience owning marketing or demand generation for the UK market. Experience across several of the following: paid media, CRM/lifecycle, inbound, outbound, ABM, events, webinars, content, partnerships, and offline marketing.
Proven experience managing marketing budgets, agencies, and external partners.
Strong commercial mindset, with experience connecting marketing activity to pipeline, MRR, revenue, CAC, and ROI.Experience working closely with Sales and BDR teams to generate qualified pipeline.
Ability to turn data and market insights into strategic decisions and scalable growth initiatives.




Native-level English or equivalent professional fluency.
Tech & dataStrong understanding of the B2B marketing technology stack and how systems connect across the funnel.
Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms.
Comfortable working with dashboards, attribution, funnel reporting, and campaign performance data.
Experience with Google Ads, LinkedIn Ads, analytics, enrichment, intent, ABM, or similar demand generation technologies. Strong analytical mindset and ability to use data to make investment and prioritization decisions.
Nice to haveExperience in B2B SaaS, HR Tech, or business software.
Experience with MDFs or Marketing Development Plans.
Previous commercial, Sales, Partnerships, or customer-facing experience.
The profile we're looking for ð¡We're looking for someone who can think like a business owner and operate like a senior marketer.
It's about creating a predictable flow of qualified pipeline and revenue.
You'll be expected to connect market strategy, brand, demand generation, technology, Sales, Partnerships, and revenue.
You'll have the opportunity to help define how Factorial builds, scales, and invests in the UK market, with direct visibility into the commercial impact of your work.
Perks of being part of Factorial ðAlan as private health insurance ðoHigh-growth, multicultural, and friendly environment ðHealthy life with Wellhub ðoð»Save expenses with Cobee ðLanguage classes ðð»ð«Breakfast in the office and organic fruit ðFood discounts with Nora ðPet Friendly ðMuch more that we'll spill during the interview processAbout Factorial ðAt Factorial, we're building the leading AI Business Management Software for companies of all sizes. Our values ð«We own it: We take responsibility for every project.

📌 Marketing Manager - Oficinas (Barcelona)
🏢 Factorial Hr
📍 Barcelona