Overview In this role, you will design and deliver go-to-market strategies for Vodafone Business Portfolio across So Ho and SME segments, collaborating with Product, Marketing, Sales Enablement and local operating companies. You will coordinate multi-market execution, develop launch campaigns, and create scalable demand-gen frameworks to accelerate revenue growth. You’ll translate market insights into actionable plans and measure performance to optimize ROI. This position offers a cross-market, matrix-based environment with strategic partners and local teams. Responsabilidades Design and implement overarching go-to-market strategies for So Ho and SME segments Coordinate cross-market go-to-market plans with Vodafone operating companies Develop and deliver sales launch campaigns to support acquisition and growth Create demand-generation frameworks and repeatable activation materials for digital channels Monitor commercial performance and propose acceleration plans Translate commercial data into actionable insights to improve ROI Collaborate with Product, Marketing, Brand,



Portfolio and segment teams Partner with strategic technology partners for joint go-to-market initiatives Foster an inclusive, high-performing team culture across the function Measure success via revenue, total contract value and engagement metrics Requisitos principales Five years of relevant experience in digital, telecommunications, managed services, IT or Saa S Balanced background across product/portfolio management, commercial management and marketing Ability to develop and translate go-to-market strategies into execution plans Proven ability to build productive relationships with strategic partners and internal stakeholders Clear and effective communication, both verbally and in writing Experience working in a complex, matrix-based organisation Initiative, openness to innovation and focus on measurable commercial outcomes Degree or postgraduate business qualification would be beneficial Experience in telecommunications, IT managed services or Saa S is advantageous clear communication collaboration stakeholder management go-to-market strategy design campaign activation and launch planning demand-generation frameworks

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