04 oct
|
Perrigo
|
San Cugat del Vallés
04 oct
Perrigo
San Cugat del Vallés
Overview
As Category Marketing Manager OTC you drive the growth of Perrigo’s consumer health category by translating consumer insights into winning marketing strategies. You will own the category marketing plan, activate campaigns, and collaborate with local teams to optimize performance and P&L.; You’ll work with cross-functional partners to test, learn, and refine plans, impacting market share and profitability. This is a business-facing role at scale within a collaborative, inclusive culture that values data-driven decisions and customer focus.
Compensaciones / Ventajas
- Total Rewards
- Hybrid working arrangement
- Career development opportunities
- Inclusive, collaborative culture
- Competitive compensation
- Remote-friendly flexibility
Responsabilidades
- Deliver the category marketing strategy and business targets across planning cycles
- Own category activation plans with clear KPIs in collaboration with CS&I;, Market Leads, and agencies
- Lead analytics and the Local Category Success Model, track campaigns, and optimize plans
- Monitor market trends, competitive activity, and consumer feedback; provide data-driven recommendations and share insights with central teams
Requisitos principales
- 5+ years in CPG or Consumer Health
- Experience managing analytically demanding initiatives
- Proven cross-functional team leadership
- Marketing and sales experience preferred
- Ability to thrive in a fast-paced, changing environment
- Experience with trade fund management and planning processes (S&OP;, Stage Gate)
- Forecasting, segmentation, pricing, and reporting tool experience
- Fluent English
- Cross-functional collaboration
- Data-driven decision making
- Strategic thinking
- Analytics and performance tracking
- Campaign optimization
- Competitive analysis
📌 Category Manager Compeed Iberia (San Cugat del Vallés)
🏢 Perrigo
📍 San Cugat del Vallés