- - Lead the commercial, marketing and specification strategy.
- -Drive sustainable revenue growth and strengthen market positioning.

Our client is a well-established international manufacturer operating within the construction and building materials sector. The company serves a broad customer base through distribution networks, specification channels and export markets, combining industrial expertise with a strong commitment to product quality, sustainability and operational excellence.

- Define and execute the commercial, marketing and specification strategy across domestic and international markets, ensuring alignment with corporate objectives and profitable growth targets.
- Lead market intelligence, customer segmentation, pricing discipline and channel development initiatives to identify new opportunities and strengthen competitive positioning.
- Develop and manage demand generation programmes, brand strategy, digital marketing activities and product launch initiatives to maximise market visibility and customer engagement.
- Lead and coordinate end-to-end commercial operations, ensuring effective collaboration between sales, marketing,



product and specification teams to convert opportunities into sustainable revenue.
- Build and strengthen strategic relationships with key accounts, distributors, architects, engineering firms, developers and other influential market stakeholders.
- Direct multicultural commercial, marketing and specification teams, establishing clear objectives, developing talent and fostering a high-performance culture with full accountability for results.
- Monitor business performance through robust KPI frameworks, forecasting processes, budget management and continuous improvement actions to deliver revenue, margin and profitability objectives.

- Executive-level position with broad international scope and direct influence on corporate strategy and business performance.
- Opportunity to lead commercial transformation initiatives and shape the future growth trajectory of a well-established industrial organisation.
- Highly competitive executive compensation package aligned with the strategic importance and impact of the role.

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📌 General commercial director (Valencia)
🏢 Michael Page
📍 Valencia