Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

Display and paid social is the largest performance channel in the business, running at significant scale across dozens of markets. The channel has the budget and the mandate to grow — what it needs now is someone who can own the strategy end to end, reset how the team operates, and raise the quality of execution across every channel. When this role is working well, spend scales efficiently, the team runs with clarity, and creative performance compounds week on week.

Who you'll work with

You'll report to Jakub, Head of Performance Marketing, who owns the full performance function across search and display. The team is small,



distributed across Europe, and carries real ownership over outcomes.

What you'll be doing
- Taking over a structured creative testing programme across Meta and beyond, so the team consistently learns what works and why rather than repeating the same formats.
- Owning DPA and feed performance end to end, improving catalog quality and category structure so dynamic ads serve the right product to the right audience at scale.
- Rebuilding how the team plans and executes, from brief to launch to post-mortem, so output quality and speed both improve as the team grows.
- Running AI-assisted campaign creation daily - connecting platforms via API integrations, defining requirements for automated workflows, and iterating until the system is reliable - so launch time drops without sacrificing quality or control.
- Setting up platform automations for budget alerts, spend anomalies, and bulk changes, so the team spends

📌 Paid Social Lead Madrid; Prague; Warsaw
🏢 Greenhouse Software
📍 Madrid