Company description Publicis Groupe, the world's second largest communications group that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation: Publicis Health), media(Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
We are looking for a Social Media Analyst to collect, integrate, and interpret social media data to deliver actionable insights to our clients. You will develop clear and effective dashboards and reports, helping brands understand their performance and make informed strategic decisions.
We are looking for a detail-oriented professional with strong analytical skills, a passion for storytelling through data, and the ability to translate numbers into meaningful recommendations.
Collect and integrate data from multiple social platforms and sources, including Excel, Google Sheets, CSV files, Sprinklr, Social Studio, and Captiv8.
Analyze organic, paid social,



and influencer marketing metrics across platforms such as Facebook, Instagram, X, YouTube, TikTok, Stories, and Reels.
Translate performance metrics into insights, learnings, and actionable recommendations aligned with the social media strategy.
Connect social media performance with business objectives, identifying opportunities to optimize campaigns and overall strategy.
Build and maintain analytics dashboards and support content scheduling and publishing through Sprinklr.
Set up, manage, and optimize paid social media campaigns across major platforms.
Collaborate closely with Social and Strategy teams to support data-driven recommendations and decision-making.
Minimum of 3 years of hands-on experience managing and optimizing paid social media campaigns.
Strong understanding of social media platforms, algorithms, audience behavior, and content storytelling.
Experience in A/B testing, creative expe

📌 Social Media Analyst (Madrid)
🏢 Publicis Groupe Holdings
📍 Madrid