Hello We're looking for a CRM Specialist to join our global Lifecycle team and help us drive growth in the French Market. This is a great opportunity for someone who is passionate about automation, lead activation, and building scalable outreach systems. The Role We're looking for a technically sharp and execution-oriented CRM Specialist to support lifecycle and outreach operations for the French market. Sitting at the intersection of marketing automation, lead activation, and SDR enablement, you'll play a critical role in building and optimising the programmes that convert leads into pipeline. Reporting to the Global Lifecycle Strategy Manager, you'll work within a growing team of specialists, contributing to the integral lifecycle motion while owning French market execution end-to-end. What You Will Be Doing Lead Activation & Lifecycle Execution * Build and execute activation and reactivation sequences for French market leads, targeting the right triggers, timing, and channels. * Manage lead nurturing flows, onboarding programmes, and re-engagement campaigns across the funnel.



* Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team. SDR Enablement & Marketing Alignment * Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the French market. * Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff. * Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences. Automation & AI-Powered Operations * Identify and implement automation opportunities to improve funnel velocity and conversion rates. * Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale. * Contribute to the team's AI tooling experimentation, testing new approaches for segmentation and lead prioritisation. Tools, Reporting & Data Hygiene * Manage campaign calendars and ensure accurate

📌 CRM Specialist (Cataluña)
🏢 Factorial Hr
📍 Cataluña