Hello!

Factorial, the AI for Business, is known for transforming how companies manage HR and Finance through a single, intuitive platform, but now we’re taking things one step further!

We’re launching a brand-new IT Management product, and we’re building the founding sales team that will take it from 0 to €5M ARR in two years. Factorial IT will operate like a startup inside Factorial: its own roadmap, its own go-to-market, and a team expected to grow from 0 to 20 people. And we’re looking for our Founding SDRs to help us make it happen.

But be aware, this is not a standard SDR job; It's an opportunity to shape how we build, sell, and scale an entirely new product category at one of Europe’s fastest-growing SaaS companies, and your insights will shape our GTM strategy and success.

What you'll do

As a Founding SDR, you’ll be the first point of contact between Factorial IT and IT & Operations leaders across Europe.

You’ll experiment, open doors, test new messaging, and help define the outbound engine of this new business unit.

You’ll partner closely with AEs, Product, and Marketing; contributing directly to the processes and playbooks that our future team will scale.

If you enjoy building from the ground up, collaborating closely with cross-functional teams, and seeing your ideas turn into real go-to-market decisions, this role was made for you.

- Drive the first wave of pipeline generation for Factorial IT through structured, multi-touch outreach (email, LinkedIn, calls, and video), targeting IT and Operations leaders in Germany and beyond.

- Qualify inbound and outbound opportunities with a strong understanding of the IT product line, identifying real business pain points and matching them to our value proposition.

- Research and map target accounts, identifying key IT decision-makers and building a clear, informed strategy for each account.

- Experiment with messaging, angles, and outreach strategies, contributing to the creation of early GTM playbooks and scalable outbound processes.

- Collaborate closely with Account Executives to ensure smooth handovers, improve conversion rates,



and continuously refine the buyer journey.

- Provide structured feedback to Product and Marketing, sharing patterns from conversations to help shape positioning, demos, and market narratives.

- Maintain accurate tracking of activities, learnings, and experiments in HubSpot, ensuring visibility and alignment across the founding team.

What are we looking for?

- Expert German speaker with strong professional English; other languages are a plus!

- Previous experience or strong motivation to develop in B2B SaaS sales roles such as SDR- BDR.

- Solid communication skills with the ability to articulate value clearly and confidently.

- Organized, structured, and capable of managing multiple outreach activities in a high-velocity environment.

- Experience and willingness working toward ambitious targets within a fast-moving, early-stage setup.

We Truly Value

(The behaviours and soft skills that make you thrive here)

- Tech-savvies; curiosity and a genuine interest in SaaS, technology, and how IT teams work.

- A proactive, experimental mindset. You enjoy trying new angles, testing ideas, and learning from data.

- Strong listening skills and empathy that help you understand prospects' needs quickly.

- Adaptability: you feel energized by change, iterative processes, and building from scratch.

- A collaborative spirit. You enjoy working closely with AEs, Product, and Marketing to shape something new.

Perks of being part of Factorial

- Competitive ESOP plan

- High growth, multicultural and friendly environment

- Alan as private health insurance

- Healthy life with Wellhub (Gyms, pools, outdoor classes) ♀

- Save expenses with Cobee

- Language classes





- Breakfast in the office and organic fruit

- Nora discounts

- Free caffeine and theine ☕

- Pet Friendly

About Factorial

Factorial is the AI for Business that knows companies, connects how work happens across the business, and turns that context into action.

Founded in Barcelona in 2016, we now have +1,700 employees serving more than 16,000 companies across 112 countries.

Factorial started with a simple idea: companies were spending too much time managing processes and not enough time doing the work they were hired to do: their best work.

But as companies grow, work gets more disconnected. More people, more tools, more information, and more time spent connecting the dots. Generic AI can answer questions, but it doesn’t know your company. Every time, you have to give it the context.

Factorial is different. Because it’s inside the company, it already knows how it works, including its people, processes, policies, and data. So you can ask it to do real work, from screening candidates and managing expenses to answering questions and creating reports.

AI isn’t the goal. Giving people back their time is.

When work changes, so do we.

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.

We believe in inclusion: we are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Our values

- We own it: We take responsibility for every project. We make decisions, not excuses.

- We learn and teach: We're dedicated to learning something new every day and, above all, share it.

- We partner: Every decision is a team decision. We trust each other.

- We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!

#LI-GB2

📌 Sales Development Representative DACH Market - Founding New Factorial IT Unit (Barcelona)
🏢 Factorial
📍 Barcelona