Job Location
MADRID GENERAL OFFICE

Job Description
This role is responsible for the PR and influencers marketing strategy definition to drive brand awareness, relevance, trust, and measurable business impact for Beauty / Iberia combination. It is responsible for the Influencer Marketing Internal Team management and coaching. Designing strategy across the influence pyramid (Celebrities, KOLs, Experts and UGCs) and tracking the execution and measuring results to continuously optimize the strategy. It also defines and executes PR/events, LLM and communication strategy and plans across brands to elevate the brands and drive awareness and relevance across key benefit spaces. Leads Communications in the team, as crisis Management/Reputation. Working closely with local and regional Brand, Media, and PR teams, it ensures market’s activity is fully aligned with deployed regional brand strategy while delivering locally relevant, culturally impactful execution.

Key responsibilities:
Influencer & Creator Strategy
- Define and lead locally relevant execution of influencers, KOL,



and expert strategies following regional guidance and to meet business objectives.
- Lead identification and vetting of KOLs to match brand’s equity, tribes and criteria for partnership
- Own end-to-end KOL operating process governance, from briefing and profile selection to final reporting, ensuring clear accountability across Brand, Comms, agency partners (when applies), Media, Legal, Purchases and Corporate teams.
- Manage KOL relationships, brief development, and ongoing communications
- Lead UG plans and big celebrities’ partnerships with agencies including brief development, and ongoing communications
- Lead content management of design process, timing, and reporting
- Partner with multi-functional team on contract management, paid media strategy, social landscape assessments, creative best practices, and business plans.
- Manage budget and program performance reports
- Closely track execution to

📌 Influencer Marketing (Madrid)
🏢 Procter & Gamble España
📍 Madrid