Overview In this role, you will own the creative lifecycle for paid media across multiple markets, blending strategic thinking with data-driven execution. You’ll translate objectives into actionable briefs and guide local teams to adapt global creative direction. You will manage end-to-end production, run structured tests, and build a repository of winning creative insights. Your work directly supports performance growth while maintaining high-quality creative outputs. This is a cross-functional, impact-driven role at scale. Compensaciones / Beneficios * Healthcare insurance * Wellness support * Adaptable time off * Local perks (meal vouchers, transport allowances) * Career growth opportunities * Global, inclusive team Responsabilidades * Define creative strategy and testing roadmap for paid campaigns across all markets and platforms * Translate objectives and audience insights into actionable briefs * Coordinate with local teams to adapt global creative direction to language, culture, and regulations * Own end-to-end production workflow: briefing, design coordination, localization, trafficking * Manage timelines by coordinating with in-house designers and freelancers * Establish repeatable processes (briefing templates, naming conventions, approvals)



to reduce bottlenecks * Run structured A/B and multivariate tests across paid channels with clear hypotheses and metrics * Build creative performance reporting (Meta Ads, Tableau, Amplitude) identifying elements driving results * Maintain a creative intelligence repository by market and format * Ensure correct tracking and attribution for creative performance * Monitor fatigue and trigger refresh cycles proactively * Step into hands-on campaign management when needed * Collaborate with Paid Ads, Design, Local Marketing, and Data Analytics teams Requisitos principales * 4+ years in performance marketing with proven track record in creative strategy, or media buying with paid social creative experience * Hands-on paid media performance experience including campaign setup and management * Experience managing creative production across multiple stakeholders at scale * Strong analytical skills with ability to interpret creative performance data independently * Experience designing and running structured creative tests * Strong project management and cross-functional communication skills * Fluent English; Spanish and/or Portuguese a strong plus; comfortable working across markets and cultures * cross-functional collaboration * data-driven decision making * communication * Amplitude * Tableau * HubSpot

📌 Senior Specialist, Creative Strategy & Performance (Paid Marketing) (León)
🏢 Docplanner
📍 León