03 oct
|
Jobrapido
|
Madrid
In this role you lead the Cardiovascular portfolio, aligning strategy with Viatris’ growth priorities and long-term objectives. You’ll coach a team of Product Managers and drive multi-year planning and launches. You shape brand positioning, omnichannel campaigns, and market insights to sustain performance across mature brands. You will work cross-functionally to optimize forecasting, P&L;, and investments, delivering high-impact initiatives in a globally scaled environment. * Set strategic direction for the cardiovascular portfolio aligned with business goals * Coach and develop a team of Product Managers to enable high-performance execution * lead the 2027–2031 strategic plan for the cardiovascular area and identify growth opportunities * Oversee successful preparation and execution of product launches * Lead lifecycle management and optimization for mature brands * Provide strategic guidance on brand positioning, messaging, and omnichannel campaigns * Maintain deep understanding of market dynamics including competitors, pricing, and trends * Oversee forecasting to ensure accurate demand planning and minimize stock risks * Monitor P&L;, A&P; investments, and key KPIs across the portfolio * Drive cross-functional alignment with Sales, Medical, Regulatory, Market Access, Supply Chain and other stakeholders * Coordinate external agencies and suppliers for timely,
high-quality marketing execution * Ensure excellence in congresses, events, promotions, and customer engagement * Support decision-making through performance analysis and market insights * Train and mentor team members to strengthen strategic capabilities and execution standards * Bachelor’s degree in business, Marketing, Life Sciences, or relevant area * Desirable 5 years of pharmaceutical marketing experience including Cardiovascular or related areas * Proven experience managing teams with strong leadership and coordination * Strong strategic mindset with ability to formulate and execute long-term strategies * Solid experience in product launches and pre-launch planning * Experience xkdbapo managing mature brands and optimizing portfolio performance * Strong knowledge of forecasting, business planning, and financial follow-up * Experience in complex cross-functional environments * Excellent project management and prioritization skills * Strong analytical and problem-solving capabilities * Excellent communication and stakeholder management skills * Advanced English (written and spoken) * Experience with omnichannel strategies and digital initiatives is desirable * Availability to travel up to 20% * leadership * communication * forecasting * P&L; management * brand positioning and messaging #J-18808-Ljbffr
📌 Marketing Manager - Cardiovascular - Madrid
🏢 Jobrapido
📍 Madrid