Company Description
As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). At scale, yet agile – 3,000+ employees, but still fast, versátil, and hands-on.
This role is remote within our markets
The Marketing Operations & Technology Specialist will be responsible for the administration and continuous improvement of our core marketing technology platforms, driving marketing operations excellence with HubSpot as the primary tool. Beyond day-to-day operations, this role contributes to transformational initiatives, including the design and deployment of AI-powered workflows, AI agents, and other tangible AI-driven solutions that improve how marketing operates.
Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between technical execution and marketing strategy, providing the foundation to support strong marketing execution.



They will serve as the super user and product expert on the technical aspects of our marketing tools and ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.
Be responsible for the configuration, maintenance, and continuous optimization of marketing systems, with a proactive mindset toward scalability and performance
Contribute to transformational initiatives leveraging AI - including AI-powered workflows, AI agents, and emerging AI capabilities to automate processes, improve efficiency, and unlock new value for the marketing team
Support and continuously improve the HubSpot–Salesforce sync, ensuring data integrity, reliable lead flow, and alignment between platforms
Take a proactive approach to workflow monitoring and error resolution, particularly around MQL qualification and lead assignment/delivery, minimizing disruptions
Leverage data enrichment and custom-coded actions within workflows to exte

📌 Marketing Operations and CRM Expert (Madrid)
🏢 Docplanner
📍 Madrid