Meet the team Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.
The seat formally sits in Strategic Finance, reporting to the Director of FP&A.; That's about access to the model and the CFO, not accounting. If your strength is marketing analytics, we'll teach you the modelling.
You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions. This is a senior ownership role. Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention,



and LTV; scenario and sensitivity analysis for spend changes and macro shifts.
Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
AI in the workflow: use AI tools to speed up analysis and model builds.
8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling.
~ A track record of having owned a measurement method end to end: designed the test, ran the analysis

📌 Marketing Analytics (Barcelona)
🏢 Preply
📍 Barcelona