The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth.
The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams.
OOH Channel Strategy & Business Development
Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments.
Adapt the global OOH portfolio to local market needs and operator requirements.
Lead the local deployment of new product launches, portfolio updates and range optimization initiatives.
Collaborate with Global Teams to identify future product and category development opportunities.
Bring customer and market insights to support innovation pipelines and business planning.
Customer Development & Activation




Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement.
Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits.
Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth.
Ensure consistent execution of brand and category strategies across all customer touchpoints.
Share best practices and successful initiatives across local and global OOH teams.
Partner closely with Sales strategy, Marketing, Supply Chain and Finance teams to ensure successful execution of channel strategies.
Act as the key point of contact between local and integral OOH teams regarding portfolio, innovation and channel development initiatives.
Report directly to the Sales Strategy & Planning Director.
LEADERSHIP & COMMERCIAL COMPETENCIES
Strong commercial mi

📌 Out of Home Channel Sales Development Manager (España)
🏢 Bel
📍 España