Role Barcelona onsite / 3 days office - 2 days home
The Integral Marketing Partner, Hematology focus on contribute to the execution of strategic marketing initiatives that support the continued growth of Ultomiris in PNH and HSCT-TMA launches to deliver transformational benefits to patients worldwide.
You are accountable for execution of global marketing strategy, cross-functional collaboration, launch readiness, and global rare disease leadership. Support marketing plan execution, create promotional materials, and track brand performance. Collaborate with internal teams and external partners while ensuring budget alignment and regulatory compliance.
Executing key global tactics aligned with strategic imperatives, such as PNH Connect webinars, tailored patient narratives, and digital content to support earlier diagnosis and treatment, differentiation of Ultomiris, and optimal treatment duration.
Leading the global rollout of a new global differentiation campaign.
Coordinating Global X-Functional Meetings (GXM) and "Meet the TA Experts" sessions to ensure alignment with global strategy,



effective rollout of tools, and best practice sharing.
Generating insights to inform global strategy and messaging.
Leading the implementation of the PNH – HSCT-TMA Playbook - a modular enablement platform providing strategic guidance and best practices for local cross-functional teams to ensure consistent, high-quality execution across market archetypes.
Managing project timelines and budgets.
Contribute to the development and execution of campaigns or marketing plans, including the creation and refinement of distribution channel solutions, sales strategies, and promotional activities for assigned therapeutic areas or brands.
Create, review, and improve marketing and promotional materials based on research and business needs.
Track brand, product, and competitor performance and trends, providing actionable recommendations that inform both day-to-day decisions and long-term strategic di

📌 Brand Associate Manager (Barcelona)
🏢 AstraZeneca
📍 Barcelona