Senior Retail Marketing StrategistSenior Retail Marketing StrategistDescriptionJOB SUMMARYThe Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion.
The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution.
The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into general principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.KEY RESPONSIBILITIESGlobal Portfolio Packaging StrategyDefine global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation,



on-shelf visibility and customer communication.
Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.
Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.Retail and Shopper Experience StrategyTranslate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.
Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.Global Enablement & Market Act

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🏢 QforMedia
📍 Barcelona