Senior Retail Marketing Strategist
Senior Retail Marketing Strategist
Description
JOB SUMMARY
The Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define general retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.
KEY RESPONSIBILITIES
Global Portfolio Packaging Strategy
- Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation,



on-shelf visibility and customer communication.
- Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.
- Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.

Retail and Shopper Experience Strategy
- Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
- Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.
- Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.

Global

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