Senior Retail Marketing Strategist Senior Retail Marketing Strategist
The Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.
Global Portfolio Packaging Strategy
Define general packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.
Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies,



and claims guidance.
Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.
Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; Global Enablement & Market Activation Guidance
Create strategic briefs, playbooks, and guidance that enable consistent execution without limiting necessary local flexibility.
Performance & Insights
Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy, including concept testing, packaging comprehension, shelf navigation, claims hierarchy and shopper journey work.
Leverage retail data, sell-out insights, and testing to cont

📌 Marketing Strategist (Barcelona)
🏢 QforMedia
📍 Barcelona