Role: Regional Marketing Lead, EMEA
Marketing
Reports To: Head of Global Marketing
Role Overview The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to increase brand awareness, generate demand, drive lead generation, and support revenue growth. The position has no direct reports and requires strong collaboration with global and cross‑functional teams.
Key Responsibilities Strategic Planning & Execution
Develop and implement regional marketing plans aligned with global strategy and business objectives.
Adapt global campaigns to local market needs, ensuring relevance and effectiveness. Collaborate with global teams to localize content for regional audiences.
Identify regional growth opportunities through market analysis and customer insights.
Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships).
Manage the full campaign lifecycle from concept through execution to performance analysis.
Create and adapt marketing assets including emails, landing pages, presentations,



and social media content.
Ensure consistent messaging and brand positioning across all channels.
Represent the company at industry events and networking opportunities.
Design and execute targeted programs to create qualified leads and conversions.
Monitor and report on campaign performance, ROI, and key marketing metrics.
Act as the key marketing point of contact for regional sales and business teams.
Work closely with the General Head of Marketing to align priorities and performance.
Coordinate with central marketing functions (brand, digital, product marketing).
Budget Management
Manage the regional marketing budget effectively, ensuring optimal allocation of resources.
A minimum of a Bachelor's degree in Business, Marketing, or a related field, or an equivalent degree obtained outside the United States.
Minimum 4+ years of experience in a marketing role within a regional or field marketing c

📌 Regional Marketing Lead, EMEA (España)
🏢 SPI Pharma
📍 España