In this role you will drive lifecycle activation and outreach for the French market within Factorial's general Lifecycle team. You'll optimize activation, reactivation, and lead nurturing to convert leads into pipeline, while enabling SDRs and aligning with Field Marketing. You'll apply automation and AI-powered approaches to scale personalized outreach and improve funnel velocity.
This is a hands-on, cross-functional role with a strong impact on growth and lifecycle motion.private health insuranceCobee expense savingslanguage classesbreakfast in the office and organic fruitpet friendly officeLead activation and lifecycle execution for the French market, designing triggers, timing, and channelsManage lead nurturing, onboarding, and re-engagement programs across the funnelSupport lead scoring and lifecycle stage management per global criteriaTranslate lifecycle campaigns into SDR sequences and outreach plays for French marketCoordinate with SDRs for lead routing, SLAs,



and campaign context at handoffCollaborate with Field Marketing to turn events/campaigns into full-funnel sequencesIdentify automation opportunities to improve funnel velocity and conversion ratesUse AI tools for copywriting, sequence creation, and outreach personalization at scaleContribute to AI tooling experiments for segmentation and prioritizationMaintain campaign calendars and ensure accurate lead attribution across touchpointsEnsure data quality for lead routing, enrichment, and CRM hygieneAnalyze activation performance and share insights with Lifecycle and Revenue Marketing teamsBuild and maintain basic dashboards tracking activation rates, funnel velocity, and ROI2–3 years in lifecycle marketing, demand generation, marketing operations, or related fieldHands-on experience with CRM and marketing automation platforms (HubSpot a strong plus)Familiarity with sequencing/outreach tools (Outreach, Salesloft, Apollo)Comfort using AI tools for writing, research, automation, or analysisStrong organizatio

📌 Crm Specialist (Barcelona)
🏢 Factorial Hr
📍 Barcelona