As a General Social Media Paid Media Manager, you will design and execute paid social strategies across markets to boost brand awareness, engagement, and ROI. You'll partner with marketing and commercial teams to optimize media investments using data-driven insights. You drive audience targeting, campaign planning, and performance analytics while coordinating with cross-functional teams during launches. This role offers the chance to shape global paid social programs and work in an international, collaborative environment. Develop global paid social strategies aligned with business objectives and define audience targeting.
Plan, launch and optimize campaigns across multiple platforms; manage budgets and allocations.
Collaborate with audience segmentation teams; support testing and optimization.
Define paid media KPIs, analyze engagement and conversions, and provide ROI-focused recommendations.
Coordinate with Social Media Content, Go-to-Market teams,



Campaign Operations, Customer Engagement, and external agencies.
Degree in Marketing, Digital Marketing, Communications or related discipline3–5 years of experience in Paid Social, Performance Marketing or Digital AdvertisingHands-on experience with Meta Ads Manager and LinkedIn Campaign ManagerStrong analytical mindset with proven optimization experienceExperience managing media budgetsGood understanding of audience targeting, segmentation and marketing funnelsExcellent stakeholder management in an international environmentExperience in global organizations is an advantagecollaboration across cross-functional teamsMeta Ads ManagerLinkedIn Campaign Managerpaid social platformsGlobal Social Paid Media Manager - Approach People Recruitment barcelona, catalunya, es

📌 Global Social Paid Media Manager (Barcelona)
🏢 Approach People Recruitment
📍 Barcelona