Trade Marketing Manager - HOKA
At Deckers Brands we don't just create shoes, we create lifestyles. How we continue this journey is down to our 3,000 strong general team, across our brands. As the Trade Marketing Manager Iberia, you will bring the HOKA brand to life across wholesale environments in Iberia, with a primary focus on Spain. You'll develop and execute consumer-led trade marketing strategies, retail experiences, and seasonal Go-To-Market plans that strengthen brand awareness, build brand distinction, and support commercial growth. You'll work closely with Commercial, Community, Retail, and key wholesale partners to translate HOKA brand stories and product priorities into compelling consumer touchpoints across in-store, window, digital, and partner channels. You'll lead trade initiatives, retail activations, and Field Experience teams while continuously identifying opportunities to deepen HOKA's connection with consumers and communities.
Build HOKA's brand presence across Iberia by delivering premium wholesale experiences, impactful trade marketing programs,



and compelling seasonal brand activations
Bring seasonal brand and product stories to life across wholesale environments, creating consistent and inspiring consumer experiences both in store and online
Translate consumer, retail, and market insights into locally relevant activations that strengthen brand distinction, increase engagement, and support conversion
Champion the HOKA brand across every retail and wholesale touchpoint, ensuring premium execution and a strong connection to running, sport, and lifestyle communities
Develop and execute seasonal trade marketing and Go-To-Market plans in partnership with Commercial and Marketing teams, aligned with brand priorities and business objectives
Partner with key wholesale accounts to identify opportunities that increase brand visibility, product education, consumer engagement, and sell-through
Manage trade marketing investments, external partners, and agen

📌 Retail Trade Marketing Manager (Madrid)
🏢 BoF Careers
📍 Madrid