This global organisation is looking for a Digital Analytics Specialist to join their digital and marketing analytics team. This role will support the measurement, tracking and analysis of their digital ecosystem across multiple brands, websites and markets. You will work closely with marketing teams, media agencies, developers and other stakeholders to ensure that digital activity is tracked correctly and transformed into clear, actionable insights. The adecuado candidate combines hands‑on experience in web analytics and tracking implementation with strong analytical skills and the ability to communicate findings to both technical and non‑technical stakeholders.
Key responsibilities:
- Support the implementation and maintenance of digital tracking across websites and digital platforms.
- Configure and validate tracking using Google Analytics 4 and Google Tag Manager.
- Define and document events, conversions, parameters and tracking requirements.
- Monitor data quality and identify tracking issues, discrepancies and unexpected changes in performance.




- Collaborate with developers and external agencies to implement and troubleshoot tracking solutions.
- Support the configuration of Google Ads and Meta conversion tracking.
- Create and maintain dashboards and reports using tools such as Looker Studio, Power BI or similar platforms.
- Analyse website, campaign and user behaviour data to identify trends, opportunities and areas for improvement.
- Support marketing teams with campaign performance analysis across paid media, organic traffic, email and other digital channels.
- Translate business questions into measurable KPIs, reports and analytical requirements.
- Assist with data extraction, validation and analysis using SQL, BigQuery or similar data platforms.
- Maintain clear documentation of tracking setups, data sources, KPIs and reporting processes.
- Support ongoing projects related to data integration, digital measurement and marketing technology.

Required experien

📌 Digital Analytics Specialist (España)
🏢 83data
📍 España