About the Role
As our Creative Strategist, you will own creative performance from audience insight through concept development, testing, and optimization, turning consumer behavior and performance data into creative strategies that drive measurable growth.
This is a highly hands‑on, analytical role for someone who combines strong creative instincts with a deep understanding of direct-response marketing, customer psychology, and paid social performance. You’ll research audiences, develop new concepts and angles, analyze creative performance, and continuously identify opportunities to improve what we test and how we scale winning ideas.
At Acentecom, we believe the strongest creative strategies start with a deep understanding of the customer and evolve through continuous experimentation. We’re looking for someone who can connect audience insights, creative thinking, and performance data to make better decisions and drive stronger results.
What You’ll Own
- Develop a deep understanding of audiences, customer psychology, and market behavior, identifying pain points, desires,



objections, beliefs, and emotional drivers and translating them into actionable creative opportunities.
- Build and continuously evolve a pipeline of creative concepts, hooks, angles, personas, messaging frameworks, and formats, ensuring ideas are grounded in audience insights and clear strategic hypotheses.
- Own creative performance analysis across paid social, using metrics such as hook rate, hold rate, CTR, CPC, CPA, and ROAS to identify patterns, diagnose performance, and determine what to test next.
- Build structured creative testing and experimentation frameworks, isolating variables across hooks, visuals, scripts, messaging, and personas to understand what drives performance.
- Identify and scale winning creative patterns, systematically iterating on successful concepts while continuously introducing new hypotheses and testing opportunities.
- Partner closely with Media Buying, CRO, Copywri

📌 Creative Strategist (España)
🏢 Acentecom
📍 España