Role Title
Digital Marketing Steering Manager, Global
Reports to
Global Head of Digital Marketing
Seniority
4-7 Years
Location
Madrid or Europe
About Us
The Digital Marketing Steering Manager, Integral plays a critical execution and coordination role in supporting the Global Head of Digital Marketing and three Regional Digital Marketing Managers (Americas, Europe, APAC) in delivering the Global Operating Model across 20 markets and all external agency partners.
This role acts as the global operational engine — enabling Regional Managers to focus on strategic agency stewardship, performance governance, and budget allocation by handling the operational execution that underpins their work: agency reporting consolidation, creative asset coordination, campaign readiness, website content management, RFP support, GOM compliance tracking, and cross-regional coordination.
Reports directly to the Head of Digital Marketing, Global.
Key Responsibilities
Agency Operations & GOM Compliance Support




Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets
Consolidate monthly and quarterly agency performance KPIs (CPA, ROAS, etc.) across regions into global reporting dashboards
Coordinate agency deliverable timelines — ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards
Support RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions
Assist in onboarding new agencies — preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists
Maintain and update GOM documentation, playbooks, and compliance checklists as the model evolves
Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation
Budget & Performance Reporting Support
Support Regional Managers in tracking digital budget allocation among agencies and cha

📌 Regional Digital Marketing Specialist (Madrid)
🏢 Allianz Partners
📍 Madrid