Role Title

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Digital Marketing Steering Manager, Global

Reports to
Global Head of Digital Marketing

Seniority
4-7 Years

Location
Madrid or Europe

About Us
The Digital Marketing Steering Manager, Global plays a critical execution and coordination role in supporting the Global Head of Digital Marketing and three Regional Digital Marketing Managers (Americas, Europe, APAC) in delivering the Global Operating Model across 20 markets and all external agency partners.

This role acts as the global operational engine — enabling Regional Managers to focus on strategic agency stewardship, performance governance, and budget allocation by handling the operational execution that underpins their work: agency reporting consolidation, creative asset coordination, campaign readiness, website content management, RFP support, GOM compliance tracking, and cross-regional coordination.

Reports directly to the Head of Digital Marketing, Integral.





Key Responsibilities
Agency Operations & GOM Compliance Support

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- Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets
- Consolidate monthly and quarterly agency performance KPIs (CPA, ROAS, etc.) across regions into global reporting dashboards
- Coordinate agency deliverable timelines — ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards
- Support RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions
- Assist in onboarding new agencies — preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists
- Maintain and update GOM documentation, playbooks, and compliance checklists as the model evolves
- Flag agency performance risks, adherence gaps, or cross-market inc

📌 Regional Digital Marketing Specialist (Madrid)
🏢 Allianz Partners
📍 Madrid