Description

Ria Money Transfer

Influencer Marketing Lead, EMEA

Job Summary

We are seeking an Influencer Marketing Lead, EMEA to build and own Ria Money Transfer's creator partnership program across the diaspora communities we serve in 21 countries in Europe. Ria moves family money across borders — from immigrant senders in Spain, France, Germany, Italy, the UK and many more to their loved ones in Latin America, Africa, and Southeast Asia — and the people who shape buying decisions in these communities are trusted, culturally embedded creators, not generic finance influencers.

This role owns the full influencer lifecycle: sourcing diaspora and micro-creators corridor by corridor, briefing and negotiating partnerships, running campaigns end to end, and amplifying the best content through paid channels. It is a performance-and-brand hybrid — you will be accountable for acquisition outcomes (cost per acquisition, first transactions), not just reach. The adecuado candidate is a bilingual (English/Spanish) marketer who understands that in remittances,



cultural credibility and community trust convert far better than raw follower counts.

Key Responsibilities

Creator Strategy & Sourcing (Primary Focus)

• Own the EMEA influencer strategy, calendar, and budget across TikTok, Instagram, and YouTube, mapped to Ria's priority sending communities and corridors (e.g., Latinos, Moroccan, Senegalese, Afghan, Filipino, Pakistani, Colombian, and many other diasporas).
• Source and vet diaspora creators and regional micro-influencers embedded in specific communities — prioritizing audience authenticity, engagement quality, and cultural credibility over follower count.
• Develop creator briefs that include messaging guidelines, key talking points, and platform-native content frameworks — with hooks, CTAs, and short-form scripts tailored the platform. Content should feel organic to each creator's style and community, not branded copy read to camera, while maintaining cultural relevan

📌 Influencer Marketing Lead EMEA (Alcobendas)
🏢 Ria Money Transfer
📍 Alcobendas